It is that time of year again. It was a hot and sticky August day in 1997 when we officially opened for business. So, when August 18 rolls around, I do get sentimental.  I think about years past and where we are headed. It is a time to take stock much like we do during New Year’s. This year, we have worked on a such wide variety of projects, from politics to technology to issues dealing with natural catastrophes.

I sat down with our newly promoted Vice President Jeff Gibbons to identify some of our most memorable projects in the last 12 months.  Here is a list of 19 of our top projects, in no particular order, that made a great impact in our 20th year:

  1. Studies show that service members and veterans may be hesitant to reach out for support for invisible wounds. During Suicide Prevention Awareness Month the Real Warriors Campaign called on us to let vets know the benefits of reaching out for help, and to encourage others to get the help they need:
  2. At schools across the country, teachers often spend their own money buying much needed classroom supplies. We partnered with the Bill and Melinda Gates Foundation to encourage people to donate to schools and spread the word that the Foundation would match all donations made to schools last August:
  3. During the debate over the Iran Nuclear Security agreement, Ambassadors Thomas Pickering and Nicholas Burns provided radio listeners with common sense facts and plain-spoken perspective about the impact on our country’s security over the next decade: and
  4. Finding love can be hard enough for anyone, but for those with an autism spectrum disorder, the challenges may seem overwhelming. Independent Lens’ documentary “Autism in Love” offered a warm and stereotype-shattering look at four people as they pursue and manage romantic relationships:
  5. Each year, the Federal Emergency Management Agency encourages Americans to have an emergency communications plan. We helped FEMA get the word out about National PrepareAthon Day and the importance of being prepared for natural disasters:
  6. The day after the Super Bowl is one of the top ten diet decision days of the year for men. NFL Hall of Fame Quarterback Dan Marino and Nutrisystem CEO Dawn Zier called into morning shows across the country to offer helpful diet tips:
  7. NASCAR is the 2nd most popular sport in America. We teamed up with Friedman Global PR and Microsoft to tell fans about the new “Race Management App” to help NASCAR keep all of their critical racing data all in one place:
  8. The largest ever veteran’s survey from Disabled American Veterans showed that only one in five veterans feels the government treats them well. Iraq War veteran Dan Clare took the airwaves to discuss the findings of the survey and how veterans feel about their military service:
  9. Following the release of The Nation’s Report Card in October 2015, we helped the National Center for Education Statistics discuss the results of fourth and eighth grade reading and math test scores across the U.S. on televison:
  10. When it comes to HIV prevention, the U.S. Department of Health & Human Services’ Office on Women’s Health believes the best defense is a good offense. They turned to us to help get the message out on radio about the impact of HIV and AIDS on women and girls and to encourage listeners to find a test center and get an HIV test:
  11. Hurricane Katrina demonstrated the role that volunteers play in disaster recovery. On the hurricane’s 10th anniversary, the Corporation for National and Community Service worked with us to get the word out about the 10 million volunteer hours served in Katrina reponse:
  12. Microsoft celebrated the launch of Windows 10 as a free upgrade with celebrations across the country. We teamed up with them and Waggener Edstrom to help spread the word about the software’s new innovations and tools available to help people do great things on their personal computers:
  13. New technologies are transforming the assessment and identification of inherited cancer risk, raising new questions and opportunities for cancer prevention, screening, and treatment. We worked with the American Society of Clinical Oncology to spread the word about their online toolkit that provides resources for oncology professionals, cancer patients and their families:
  14. More than 5 million children are at risk of infection, rash and other health issues due to lack of diapers and 1 in 3 families struggle with access to diapers. We partnered with the Association of Women’s Health, Obstetric and Neonatal Nurses to raise awareness about the critical need for clean diapers during their Healthy Mom&Baby Wipeout Diaper Need Campaign:
  15. Cybersecurity is an issue we are all concerned about. In October of 2015, the American Bankers Association took to the airwaves to discuss ways we can all protect ourselves during National Cyber Security Awareness Month and beyond:
  16. We all want to give back. But, many put their money where their mouth is. See what Accenture did to execute their Martin Luther King Day of Service by organizing 1,500 of their employees to volunteer in January of 2016:
  17. Each year, we set out to provide new information on tax laws that have changed as we promote the EY Tax Guide. With the challenging landscape of television, and the pay for play model many stations have turned to, that challenge to stay in our earned media camp grows.  During the spring, we completed both a Satellite Media Tour & Radio Media Tour to highlight changes in tax laws with stations and networks across the country:
  18. Since radio is such a local medium, it is important to include local, usable information for reporters to spread the work. Just focused on the state of Tennessee, Expect More Achieve More executed a PSA campaign in the state to promote student readiness:
  19. Reaching Spanish-language audiences is something we do regularly, thanks to clients with great content. We worked with national networks and with stations and networks based on top Hispanic media markets to promote an upcoming television series for Discovery en Espanol:


Have another project that was your favorite? Let us know @newsgeneration on Twitter!

Stay tuned…


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