At the beginning of each New Year, it’s common to see predictions of what will be popular in the coming year. Now that we’re more than halfway through 2016, it’s a good time to review those predictions and see what is trending. In a recent article in Forbes, social media pro Jayson DeMers breaks down his top seven social media trends of 2016:
- Less is more, better is better: Quality has always been more important than quantity, but now social platforms and users are further cementing that fact.
- A shift is happening in platform dynamics: Until recently, the three big players of the social media game were Facebook, Twitter and LinkedIn—almost indisputably—and all three platforms served similar functions for slightly different niches. Today, those positions have changed and diversified.
- Live streaming is getting bigger: Video content has seen a huge spike in popularity over the past few years, in part because it has become a more accessible medium.
- Buy buttons are becoming more common: Advertising on social media has always been around—it’s how social media platforms make money, after all—but only recently has the advertising experience become something more akin to a shopping experience.
- New applications are changing social interaction: The entire motivation behind social media’s existence is the “social” element; these platforms were developed for people to engage with one another, directly and for the most part, in conversational form.
- We’re seeing a push for more personalization: Users are tired of seeing the same types of content populate in their news feeds, and they’re tired of seeing posts they don’t care about. There’s a greater demand for personalization and customization, and platforms and publishers alike are doing what they can to cater to that demand.
- We’re getting broader app functionality: Social platforms are doing more to keep users involved in-app for the longest time possible, offering peripheral functionality to keep users satisfied on more fronts.
What do you think of this list? Does it match what you’re seeing in the industry? Tweet us at @newsgeneration and let us know.