As the election takes to social sites, prsa-logoeveryone is constantly bombarded with political ads and articles. The competition is stiff since audiences see dozens of articles a day. Leaders in the media industry are constantly looking for that distinguishing factor to set their pieces apart from others.

Constant access to election coverage also puts pressure on the media industry to provide their viewers with trust-worthy information. People – now more than ever – are relying on social media sites to inform them about the presidential election and the candidates.

Attendees will learn:

  • How to take advantage of front page news cycles, or avoid them entirely
  • How to place that agenda-setting story
  • What it takes to become a trusted source
  • How to develop a unique, deeply sourced story idea that will get you to yes
  • Make great new contacts

Panelists include:

  • Bob Cusack, editor-in-chief, The Hill
  • Derek McGinty, Host, The Diane Rehm Show, former anchor WUSA9-TV
  • Kellie Mejdrich, Appropriations and Budget Reporter, CQ Roll Call
  • Paul Page, Deputy Editor, Wall Street Journal Logistics Report, The Wall Street Journal
  • Alison Kodjak, NPR health policy correspondent

Moderator: Aaron Cohen, President, Aaron Cohen PR, LLC

The event is on Thursday, November 17 at the US Navy Memorial in Washington, DC. Breakfast, networking and registration are from 8:00 to 8:30 a.m.; and the program will be from 8:30 to 10:00 a.m. Find out more and register through PRSA-NCC.


PHONE: 301-664-6448
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Suite 300
Bethesda, MD 20814

Send an email to EVP & Founder Susan Matthews Apgood at

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