Join us on Thursday, December 15 for a luncheon and panel on Generating a Strategic & Effective Media Plan for your On-Site Meetings. Our panelists all have experience holding meetings, both large and small, and incorporating an effective media relations plan into the fabric of the event. Attendees will learn hands-on tips to be more resourceful and strategic in garnering media attention before and during on-site meetings and conferences.

Panelists include:

  • American Diabetes Association’s Michelle Kirkwood;
  • Communities In Schools’ Steve Majors;
  • Children’s Hospital Association’s Norida Torriente;
  • American Public Transportation Association’s Mantill Williams; and
  • News Generation’s Susan Apgood will moderate.

You will learn:

  • How to strategize a media plan for your upcoming conference or meeting;
  • Creative ways to earn media attention for  your meeting, and what you’re accomplishing there;
  • What tools make the most sense to implement, both before and throughout the event;
  • How you can engage your members in the process;
  • What role social media plays at your meeting and in your media relations plan; and
  • Tactical tips for managing schedules of many spokespeople members.

Space is limited, so register early. If it hasn’t filled already, registration will close at 5:00 p.m. ET on Wednesday, December 14.

When:  Thursday, December 15, from noon to 1:30 p.m. (noon to 12:30 p.m.: lunch & networking; 12:30 to 1:30 p.m.: panel discussion)

Where: City Club of Washington, 555 13th Street, NW, just off the Metro Center station

Cost: $15, lunch will be included

Register here through PayPal:

Name & Email:


PHONE: 301-664-6448
7508 Wisconsin Avenue
Suite 300
Bethesda, MD 20814


Copyright News Generation, Inc. 2019

Certified Woman Owned Small Business (WOSB) and Women's Business Enterprise (WBE)

Send an email to President and CEO Susan Matthews Apgood. We respond within one business day.

Or, email Susan directly at

15 + 6 =