NewsGen recently hosted a luncheon and panel on “Generating a Strategic & Effective Media Plan for your On-Site Meetings”. President and CEO Susan Matthews Apgood moderated the panel of American Diabetes Association’s Michelle Kirkwood, Communities In Schools’ Steve Majors, Children’s Hospital Association’s Norida Torriente, and American Public Transportation Association’s Mantill Williams. The discussion focused on developing a media plan and generating coverage during an on-site meeting or conference.
Some of the key points included taking advantage of having the leaders of an organization’s local chapters together, taking complex material like new medical research or legislation and presenting it in a way that is easy to understand and managing the schedules when working with multiple spokespeople. Since radio often has a strong local focus, one of the most important takeaways of the discussion was about the benefit of using spokespeople from different cities to build a local connection with reporters. When it came to preparing spokespeople, each panelist talked about the need for media trainings and asking spokespeople mock interview questions to give them an idea of what to expect during their interviews.
It was a lively and engaging discussion, where people walked away with tangible takeaways to bring back to the office. Does your organization have an onsite meeting? If so, what tips do you have for generating media coverage during these meetings? Tweet us at @newsgeneration and share.