Every summer the Children’s Hospital Association hosts Family Advocacy Day in the nation’s capital. This year, nearly 50 families with children treated for complex medical conditions at children’s hospitals around the country made the journey to Washington. During their trip, families visited Capitol Hill for meetings with their state and local representatives to advocate for the preservation of Medicaid.

For some families, the trip also included participating in an on-site Radio Media Tour moderated by the News Generation team. Family members turned hospital spokespeople phoned into radio stations across the country to spread the word about their trip to Washington and the importance of Medicaid to their families.

This year, the Children’s Hospital Association’s national spokesperson was Dr. Jennifer Arnold, of TLC’s “The Little Couple.” Dr. Arnold traveled to D.C. to advocate for Medicaid and share her story during the Radio Media Tour. Ten other families participated in the tour, sharing the stories of the children and the lifesaving help they received from Medicaid and their children’s hospitals. Jeff Gibbons, News Generation Vice President, says, “Being able to meet all of the extraordinary families at the Radio Media Tour on Family Advocacy Day is a special experience. It’s a great feeling to be able to connect them with radio reporters from around the country and hear them share their unique story and be a true advocate for access to health care.”


News Generation has worked with the Children’s Hospital Association for Family Advocacy Day for 12 years, and for President & CEO Susan Apgood, the opportunity to work on such an impactful Radio Media Tour has been very rewarding. “Being on site for a radio media tour is always a great honor. It is fun to see all of the spokespeople we work hard to provide a platform for completing interviews,” Susan says, “Some are naturals, some are nervous, some are first timers, but all are amazing. It is also fun to watch all of our hard work culminate into a big day. Booking spokespeople with reporters from local home markets creates a unique interview experience. Watching it all come together just makes the most rewarding days.”

For the News Generation team, moderating an on-site Radio Media Tour gives the opportunity to truly connect with the spokespeople and gain a deeper understanding of the challenges their families have faced. Client Engagement and Media Relations Manager Kelsey O’Planick says, “Working with the families in-person for the Radio Media Tour at Family Advocacy Day is really impactful. Experiencing their passion and their drive to make care more accessible to all families with children with medical complexities is amazing. These families have been through so much, but they’re so happy and radiate such positivity.”

For more information on Family Advocacy Day and the families that participated in the Radio Media Tour, visit http://www.speaknowforkids.org/. And for more information on how on-site Radio Media Tours can benefit your organization, please visit: https://www.newsgeneration.com/services/on-site-event-coverage/.


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Send an email to EVP & Founder Susan Matthews Apgood at sapgood@newsgeneration.com.

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