More than 103 million viewers tuned in to the 2018 Super Bowl this past weekend. “Football’s biggest night” attracts not only football fans far and wide, but is home to some of the best – and worst – commercial premieres, as advertisers take advantage of the biggest TV platform of the year. Those who took part paid NBC over $5 million per 30 second spot. Budweiser is among many successful commercials.
Sunday, Budweiser highlighted its partnership with the American Red Cross to ‘do good’ across America in light of recent natural disasters. In 2017 alone, Budweiser provided three million cans of clean drinking water in response to the hurricanes, wildfires, mudslides, and floods in Texas, Florida, Puerto Rico, and California.
The song “Stand By Me” played in the background as footage of clear, clean water filled Anheuser-Busch “WATER” cans. These humanitarian causes are nothing new, however, as the company is celebrating 30 years of its emergency water program. A spokeswoman for Budweiser said the purpose of the commercial was to “spotlight our employees, who together over the past 30 years have helped provide over 79 million cans of clean drinking water in response to natural disasters.”
This year it was not the Clydesdales who made an emotional appearance during the game. Yet, it seems that the passionate message of Budweiser ‘standing’ by Americans still did the trick. Americans saw that Budweiser lent a hand throughout the past year, and will continue to do so in years to come. It was refreshing and heart-warming, and a bit unexpected.
Toyota also put out an inspiring commercial as sponsors of the global Olympics and Paralympic games. This spot broke down the odds of winning a gold medal, as it told the true story of Canadian skier Lauren Woolstencroft, an eight-time Paralympic gold medalist. In a recent press release, the automaker states, “Toyota believes that mobility goes beyond cars and that freedom of movement is a human right.”
Another strong commercial came from Verizon. In this spot, Verizon celebrates first responders by connecting them with the grateful people they rescued. It shows footage and photos from fire and flood rescues, as well as voiceovers from those expressing their gratitude and thanks to the rescuer who saved them and their families. Prior to this year, Verizon had not released a Super Bowl ad in the past seven years.
What were some of your favorite ads? Tweet us @newsgeneration.