A strong apology can minimize the news value of any situation. Today, it seems like a lot of situations are in need of better apologies. As a society, we write very poor apologies. And more often than not, it seems like those apologies are newsworthy themselves. Impulsiveness, narcissism, lack of empathy and bad advice can all take a toll on our apologies.
- Take responsibility for the situation.
- Be genuine. For the audience to feel it, you must be heartfelt.
- Use appropriate tone and language.
- Choose an appropriate venue. Location, location, location!
- Be timely. Delaying a response can be suspicious.
- Announce next steps. Share how you will change.
As Oestreicher says, “Apologies can make or break a relationship, career or business. A thoughtful, considerate approach is the place to start.”