The media landscape is constantly changing. This is especially the case when it comes to booking satellite media tour TV interviews for your spokesperson. Most top markets prefer to have A-list celebs for their satellite interviews, but mid-size markets have a bit more wiggle room and are generally more receptive to potential interview opportunities.

Morning television shows have fewer available segments for guests in comparison to radio. With ABC, CBS and NBC going to their national programming during local morning shows, it leaves even less opportunity for interviews. That being said, guest bookers for TV stations have specifically told us that they are open to receiving any and all pitches, and do review all interview opportunities on a case-by-case basis.

Are you trying to determine if it makes more sense to do television or radio outreach for your news? We’re happy to talk through the details and offer our recommendations. Reach out to Susan Apgood at sapgood@newsgeneration.com.

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