If you want to be in-the-know about what’s going on in the world, the news is available to you on-demand, in ways that are appealing and accessible to you. With so many platforms available, Americans pretty much have their choice of how to receive their news. According to a recent report from Pew Research Center, Americans still prefer watching to reading the news – and mostly still through television. The survey explored the breakdown of each platform and if the respondents preferred watching, reading or listening to the news. Not surprisingly, the amount of online readers has increased from 12% in 2016 to 20% in 2018. With more news content available online it is likely the percentage of people who access news online will continue to increase.
The survey went even deeper to break down these results into two age groups: 18 to 49 and 50+. These results had very significant findings. Across all media platforms, 18 to 49-year-olds preferred news digitally. Across all platforms, the percentage of individuals ages 18 to 49 who got their news from online nearly doubled or tripled that of the 50+ age group.
Overall, television remains a key way Americans are choosing to access news, especially among the 50+ age group. But as more content becomes accessible online and via streaming, how will the Internet’s share of consumers increase?