As a company, we place a high value on entering PR industry awards. It can be easy to overlook certain things that will advance your business but might appear to take up too much of your time. However, you should make time for industry awards because they can take your company to the next level.
Awards are an excellent way for advancing your brand and showing what separates your business apart from the competition. Everyone wants to be the go-to company for whatever industry they are in. Earning industry honors can amp up your company’s recognition. Getting recognized for your great work by your industry peers is very rewarding.
Not only will recognition distinguish your brand in an ever-growing market, you’ll also notice that it can generate significant sales growth. When potential clients visit your website and see the awards you’ve earned on your homepage, they’ll consider them as a seal of approval. On top of helping to earn new clients, awards also help retain current customers as well. Our colleague Kelsey Pospisil O’Planick shares her thoughts on the importance of awards, “The recognition of being a finalist or a winner positions your client as a thought-leader in the industry in front of peers. It has been a great way for us to continue to grow our relationships with clients, and shows them that the value we are providing them is strong enough to be recognized on such a large scale.”
Awards let you know where your company stands in the industry. You’ll never know if you don’t try. So put your company out there, and go for gold!