At News Generation, we always try to stay in-step with the reporters that we work with so that we can provide them with the best possible service.  To that end, we recently conducted a survey and the some of the insights are below.

We asked about the challenges that stations/networks are facing.  Many of the respondents had similar themes: small staff, small budget, allocating resources across platforms, personnel cuts, and added duties with the same pay.

We found that almost 100% of respondents preferred to be notified via email about available interviews or audio and are not comfortable with receiving text or calls on their cell phone.

In the area of social media, we found that 50% of reporters post their stories on their own social media site, and 85% on their radio station’s site.

We asked the news experts who they follow for news and received quite a variety of responses including: local tv and newspapers, broadcast networks, twitter accounts, police scanners and in market radio stations.

Finally, we closed with any tips that reporters had for folks in the media-pitching world:

  • Keep any pitches short — whether on the phone or via e-mail
  • Suggest story ideas on Monday mornings, that can sometimes be the slowest news time of the week
  • Pitch interviews that address key issues in my community: health, housing, wages, economy, education are the top issues
  • Local stories with local statistics
  • Don’t be offended when we’re not interested and don’t assume what story we will be or will not be interested in. It honestly depends on a number of factors if we do an interview or not

All great insight from the front lines of the ever-changing world of radio broadcasting.

Stay tuned …


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