Tectonic plates are slowly moving under us without our knowledge. Ecosystems are comprised of animals that rely on each other for survival. There are even different types of clouds that can predict the weather! These are just a few topics we learn when starting school as children. We learn that the environment is the center of our lives as humans. How we communicate regarding the wonders of the environment differs depending on the audience, the topic, and the method of consumption. Topics include, but are not limited to, global warming, deforestation, and even public health. Digital media has given us environmentally friendly (no paper needed) contributions that help us communicate about the environment.
Online media like news and government websites are helpful when learning about environmental policy. But there are other environment web-based sites that do more than just educate, they inspire. For example, the Smithsonian National Zoo, which focuses on conservation, features the Giant Panda Cam on their website. This allows website visitors the chance to watch the pandas in real time. They also have several interactive features like a running list of the day’s programming including the children’s programs. Since the pandas and the children’s activities are a few of the biggest draws to the zoo, the readers are more inclined to click on the links as well as visit the zoo. The zoo’s website also has several educational aspects such as a section that talks about zoo news.
Blogs are easily accessible; all you need is a Wi-Fi or mobile connection and a device. Often, readers can subscribe to blogs, which notifies the reader when a new piece has been published. Updates like this allow for increased readership and a higher likelihood that past readers will continue to interact with the blog. Likewise, adding a call to action keeps readers invested. Simply adding a link to donate to a cause that is similar to the blog’s message or sharing places to volunteer can allow for increased engagement. When reading blogs don’t forget they are often centered around the opinion of the author. Always fact check.
Another way of keeping readers engaged is through interactive tools that authors can use. By adding a poll, a quiz, or embedding other media, such as music, readers will likely stay on the page longer and be more inclined to read more of the post. Interacting with comments on each post is crucial to maintain a relationship with readers. This makes the readers more invested in the content. Using these tools helps cut down on readers clicking away due to distractions that happen with today’s technology.
Although there are many ways to enjoy technology, we can use it to learn about the Earth and the environment. Education regarding this is increasingly important, and digital media makes it much easier to achieve a more environmentally literate population. The planet is our home, and it is important to stay educated on how we can help.