While the report indicated that millennials listen to the most audio of any age group each week with an average of 18.8 hours listened, baby boomers followed closely behind with 15 listening hours per week. Americans of all ages listened to an average of 17 hours of audio every week.
The report also found that radio was the most popular form of digital consumption with 85 percent of respondents claiming to listen to at least one radio broadcast per week. Radio outperformed social media and live TV with 68% of respondents saying they use social media once a week and 59% saying they watch live television at least once a week.
The report revealed that podcast popularity has nearly doubled over the last decade with 51 percent of respondents claiming to listen a podcast, compared to 22 percent from the 2009 report.
Smart speakers have played a large role in the rise of audio with smart speaker owners being 47 percent more likely to listen to radio during prime hours, which the report considers 8:00 to 10:00 p.m., than users without smart speakers.
The study surveyed more than 6,000 consumers between the ages of 13 and 64 across the U.S. who listen to at least one audio platform weekly.