NPR and Edison Research released the most recent Spoken Word Audio Report, looking at audio consumption across the United States. It finds that audio consumption continues to have a large and rapidly growing listener base.
The report finds that 73% of the United States population listened to at least one form of “spoken word audio” throughout the past year. Around 53% of the audio listener base uses spoken word radio to keep up with the news and latest topics.
Spoken word radio remains the top option for news and information. A higher percentage of audio listeners use podcasts and audiobooks to be entertained, to learn new things, to relax, to be inspired, to escape and for companionship.
When it comes to podcasting, the report finds that 51% of the U.S. population has listened to at least one podcast in the past year. Podcast listenership overall has more than doubled in the past year.
Overall, the report finds that Americans spend close to four hours every day listening to audio in some form. Audio consumption continues to play a part in the everyday lives of its growing listener base, with over 16 million more people listening to audio daily compared to five years ago.