With media landscape constantly changing, it is hard to know exactly what 2020 will bring. But, to guess what to expect, it often helps to look back. Nielsen has done just that, with its article on the top trends of 2019.
The article says 2019 will be remembered as the year the definition of “TV” changed. With the rise of new platforms and streaming services, people can now get content in a variety of ways. This is something that will likely continue in the years ahead. Nielsen says the number one thing TV consumers want is strong content.
When it comes to radio, the amount of time Americans spend with traditional radio each week (11 hours, 51 minutes) dominates the time consumers spend with TV-connected devices (5 hours, 51 minutes). The news/talk format continues to be the most popular genre on radio, which it has been for almost a decade. Country is declining as a top genre among adults, while adult contemporary and pop contemporary hit radio are the biggest genres among younger listeners.
The year 2019 showed us that how people consume media is changing. With so many options for content, one thing is for sure, 2020 will be a great year for consumers.