We are pleased to announce the promotion of Michelle Garceau to manager of media relations. Garceau has been with News Generation since April 2007, working as a media representative scheduling interviews and distributing audio stories for clients. In her new role, she will be coordinating directly with clients on their outreach, engaging team members for successful pitching, and working directly with reporters to ensure a sustained relationship.

President & CEO, Susan Apgood, says of Garceau, “Michelle is one of those people who just “gets it.” She is a true people-person, and I can always count on her to put her all into a client’s outreach. She does not take the easy road. She is the utmost professional and delivers strong results and a memorable client experience.”

Garceau has been a part of the media relations industry for many years, both providing strategic counsel and implementing broadcast outreach campaigns. Before joining News Generation in 2007, she was the vice president of media relations at WCTV, the broadcast division of Weber Shandwick, where she served as a main broadcast contact on the Microsoft account. Prior to WCTV, she worked at Global Communications & Television, Medialink Corporate Television and News 12 Long Island.

She holds a BS in mass communication from the State University of New York at Plattsburgh. She lives in New York state with her husband and two children.

Join us in welcoming Michelle into this new role!


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Send an email to EVP & Founder Susan Matthews Apgood. We will respond within one business day. Or, email Susan directly at sapgood@newsgeneration.com.

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