We know that engagement is key when trying to disperse your message. Conference, meeting and fly in coverage allows you to engage with your target audience while interacting in a more direct way with your spokespeople. It can be incredibly impactful when the audience knows that your knowledgeable spokesperson is at your event, building credibility for your organization’s outreach.

Media outreach at conventions is invaluable because it promotes your event, allows for local coverage, and builds connections with reporters in the area. At your event, project, fly-in, or convention, your spokesperson will be able to do radio media tour interviews or even record a podcast.

Our team acts as an extension of yours – joining you at your meeting and facilitating interviews with your spokespeople to stations across the country or back in their home markets. For example, your members are all in D.C. to meet with Congress members. Why not have them take a few minutes one morning, come to a central meeting room, and do two or three interviews back to their home states – telling listeners what they are doing in D.C., why it’s important, and what listeners can do to support their efforts. The interviews broadcasted on local stations adds credibility to the story and a unique personal hook for reporters.

If you would like to talk about ideas for this type of outreach, please reach out to Susan at sapgood@newsgeneration.com.

Stay tuned…

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Send an email to EVP & Founder Susan Matthews Apgood. We will respond within one business day. Or, email Susan directly at sapgood@newsgeneration.com.

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