We hope you and your families are doing well through this uncertain and challenging time. As communicators we know first-hand that what we say and how we say it matters. A lot of us are navigating how to offer truly relevant perspective to journalists, while remaining respectful of the challenges they are facing.

As we all continue to adjust to our ever-changing new normal, there are still ways to disseminate your message to those who need to hear it. As media relations professionals, we need to communicate the same way that we want to be communicated to during this time. Simply, straight-forward, and with an understanding of how this is going to impact us, or in the case of the reporters, their listeners and viewers. Connect your pitch to relevant news, when appropriate. Remember, this is not a one size fits all situation. Some reporters will be focusing exclusively on the pandemic while others are still covering other news. We need to be patient, understanding and helpful with each other as we navigate this time.

If your convention or conference has been cancelled, consider taking your message to the airwaves. Using radio is one of the simplest and most effective way to get your message across while still considering the safety of all stakeholders. This way, a spokesperson or thought leader is still engaged, and able to speak about their expertise, resources or research.

The News Generation team wishes everyone health and peace during this time. We are in near-constant communication with journalists and are providing our media relations services as normal. So, if there is anything we can do to help you get your message out, as always, please contact me at sapgood@newsgeneration.com.

Thank you, and stay well,
Susan and the NewsGen team

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