Gallup has recently introduced a new webinar series related to the COVID-19 pandemic. We attended its Trust in the Age of COVID-19 webinar last week. The research presented revealed interesting statistics regarding how people view media, government, and people around them during this time of turmoil.
The speakers from Gallup and the John S. and James L. Knight Foundation explained that people’s trust in institutions will be key as the world tries to problem solve and adapt to the current challenges during the COVID-19 pandemic. They emphasized for the importance of leaders to understand who, and which organizations, the public considers to have responded best to the pandemic.
Polls from Gallup indicate that people in the U.S. trust the hospitals most, with 88% of respondents saying that they approve of the way that they are handling the outbreak. Hospitals are followed closely by schools and daycares, state government, employers, and government health agencies. On the opposite end of the spectrum, the news media was last, with an approval rating of 44%. In light of this statistic, keep in mind that selecting your spokesperson with intention is of utmost importance in order to provide credibility to the story.
From this survey data, we can learn about the way that the public responds to different tactics concerning events such as this pandemic. It is a difficult time for everyone, and as communicators we need to make sure the stories we are telling our fellow Americans during this time are relevant, factual, trustworthy, and matter.