Radio’s Place in a Podcast-Friendly World

As podcast listenership increases, the radio industry has started to commit more resources toward podcasting. Americans are frequent podcast listeners. Edison Research found that at least one quarter of the American population listens to podcasts weekly and podcast...

Radio’s Important Role in Politics

Every political season, radio serves as a powerful tool for reaching voters. Research shows that radio reaches 92 percent of every Americans each week, emphasizing the importance of the medium. Radio Ink recently did an interview with Roger Rafson, Gen Media Partners’...

New Report Gives Insights Into Audio Consumption

Are millennials the audio generation? According to a new report from iHeartRadio, millennials consume more audio than any other generation. While the report indicated that millennials listen to the most audio of any age group each week with an average of 18.8 hours...

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