BROADCAST NEWS RESOURCEUNDERSTAND THE BROADCAST MEDIA LANDSCAPE
BROADCAST PR RESOURCES
There are many similarities between business and baseball. Being an employee is a lot like being a player on a ball club. For a business to reach its full potential, you have to build a winning culture. Just like how sports franchises sign players that can help their...
When you think of a veteran, what do you think of? Nearly one in ten Americans is a veteran and the veteran community is becoming more diverse by the day as more women and ethnic minorities continue to enlist at higher numbers. When it comes veterans as consumers,...
In December’s issue of PRSA’s Strategies & Tactics, author Hannah Porterfield discusses five new rules for networking.
News Generation Certified as a Woman Owned Small Business By the Women’s Business Enterprise National Council
We are proud to announce national certification as a Woman Owned Small Business (WOSB) and a Women’s Business Enterprise (WBE).
We have been proud supporters of JUST TRYAN IT since 2014. Head over to our social media to retweet and share our post – for every retweet/share the posts get between now and 1/15 we will donate $10, up to $2,500.
News Generation & ASCE win PRSA-MD’s Award of Excellence in Media Relations – Assoc./Nonprofit/Govt. Category
NewsGen & ASCE won PRSA-MD’s Award of Excellence in the Media Relations – Assoc./Nonprofit/Govt. category for our work together on ASCE’s 2017 Infrastructure Report Card.
According to a recent report from Pew Research Center, Americans still prefer watching to reading the news – and mostly still through television.
Local DC media outlets across different platforms are finding new ways to gain new audiences through social media, mergers and acquisitions and cross-platform promotions.
As a new season of Netflix original shows and movies are set to premiere early next year, the streaming service could suffer losses due to increased competition.
Many companies in all different industries have implemented corporate volunteer programs and ways for employees to give back to their communities.
Companies including Starbucks, Amazon and Nike are leading the way with commitments to increased diversity and inclusion initiatives that positively impact the workplace and corporate social responsibility.
A recent PRSA article by Ann Wylie discusses some tricks you can use to improve your leads.
Sustainable practices in business are more than just making money. Companies including Unilever and Patagonia have recognized businesses’ commitment to improved environmental practices.
In order to promote new television shows this season, major media networks are turning to radio.
According to a Nielsen survey, over 80% of millennials expect companies they support to publicly discuss Corporate Social Responsibility initiatives. It is not a surprise that many large companies are pushing for changes and transparency in order to engage customers.
The media landscape is constantly changing. This is especially the case when it comes to booking television interviews. How can you determine what type of outreach is best for your news?
A new report from Nielsen looks at the news consumption habits of Millennials. It shows the amount of time Millennials spend with media continues to grow.
In order to have a strong and successful PR team in any sized workplace there are three different categories to look for in new hires. Successful PR teams need diversity in expertise, leadership styles and data-driven employees to increase competitive edge.
A recent article in PRSA’s Strategies and Tactics explores ways in which companies can turn employees into brand ambassadors. The article mentions six unique strategies that managers can use in order to make sure that employees are representing the companies’ brand in the best way.
Having a management title doesn’t necessarily make you a leader. There are a variety of differences in how leaders and managers motivate people towards a common goal.
EARNED MEDIA VS. “GUARANTEED” PLACEMENTS