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How Do Veterans Consume Media?

When you think of a veteran, what do you think of? Nearly one in ten Americans is a veteran and the veteran community is becoming more diverse by the day as more women and ethnic minorities continue to enlist at higher numbers. When it comes veterans as consumers,...

CSR + PR = A Recipe for Success

According to a Nielsen survey, over 80% of millennials expect companies they support to publicly discuss Corporate Social Responsibility initiatives. It is not a surprise that many large companies are pushing for changes and transparency in order to engage customers.

PRSA’s Guide to Creating a Winning Team

In order to have a strong and successful PR team in any sized workplace there are three different categories to look for in new hires. Successful PR teams need diversity in expertise, leadership styles and data-driven employees to increase competitive edge.

EARNED MEDIA VS. “GUARANTEED” PLACEMENTS

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