BROADCAST NEWS RESOURCEUNDERSTAND THE BROADCAST MEDIA LANDSCAPE
BROADCAST PR RESOURCES
Pitching reporters is one of the greatest challenges among public relations professionals in 2019.
Apple recently announced its new partnership with TuneIn this week, revolutionizing the digital radio industry and creating unprecedented accessibility.
Women-owned businesses continue to fuel the economy and now represent 42% of all businesses. Black women started 42% of net new women-owned businesses.
The radio and television broadcast industries generate close to $1.17 trillion dollars per year.
In public and media relations we are always talking about strategies. Our goals for campaigns, media tours, and events for our clients are at the center of what we do as communication professionals. In the latest issue of PRSA’s “Strategies & Tactics” the focus is on...
Trends in connecting with consumers are constantly changing. TechHQ’s recent article, Future Trends in B2C Communications, discusses the possibilities of communication by text and through various social media outlets.
In honor of our 22nd anniversary this summer, we all share what we love about working at News Generation.
As podcast listenership increases, the radio industry has started to commit more resources toward podcasting.
Pew’s Public Broadcasting Fact Sheet shows public radio has remained steady in listenership as well as revenue.
Every political season, radio serves as a powerful tool for reaching voters. Radio Ink recently discussed the importance of radio for the 2020 election cycle.
Every strong manager is looking for ways to improve their leadership and office environment. The Harvard Business Review recently published an article about characteristics of a strong leader.
When communicating about the environment in relation to public health, there are major considerations that the communicator must keep in mind.
How can you improve your presentation skills? This recap from PRSA-NCC’s recent event with Sarah Gershman of Greenroom Speakers will help.
Do you listen to podcasts? Who do envision as other podcast listeners? Nielsen delved into these questions and more in its new Nielsen Audio Today 2019 Report.
Are Millennials the audio generation? According to a new report from iHeartRadio, Millennials consume more audio than any other generation.
Digital media has given us an environmentally friendly (no paper needed) contributions that help us communicate about the environment.
Top ten lists are compiled on a weekly, monthly or quarterly basis by Nielsen in order to track what we are watching, hearing and playing.
Almost anyone in the news industry can tell you that the cycle never stops, especially during an emergency. Unfortunately, many radio stations are cut off from their listeners due to technical issues during emergencies but new technology might make this an issue of...
We have always been big supporters of the public relations community by volunteering our time and supporting events and organizations we believe in. This year, we are supporting three organizations with our time, and our financial support. All three are very...
At News Generation, we always try to stay in-step with the reporters that we work with so that we can provide them with the best possible service. To that end, we recently conducted a survey and the some of the insights are below. We asked about the challenges that...
EARNED MEDIA VS. “GUARANTEED” PLACEMENTS