RADIO FACTS AND FIGURES

 

RADIO FACTS AND FIGURES

  • Radio is the leading reach platform: 92% of us listen to AM/FM radio over the airwaves, which is higher than TV viewership (87%), PC use (54%), smartphone use (81%), and tablet use (46%)
  • More than 244.5 million American adults listen to the radio each month
  • Audiences are becoming more diverse with more than 45 million Hispanic listeners and more than 35 million Black listeners a month

Top Formats:

  • 1) Country
  • 2) News/Talk Commercial and Non-commercial Combined
  • 3) Adult Contemporary

Adults 18-34:

  • More than 71.2 million adults 18-34 use radio each month;
  • 90% of adults 18-34 are reached monthly by radio

Adults 35-49:

  • Nearly 59.6 million adults 35-49 use radio each month;
  • 94% of adults 35-49 reached monthly by radio

Adults 50 and older:

  • Nearly 114.9 million adults 50+ use radio each month;
  • 91% of adults 50+ reached monthly by radio

Hispanics (those 12 and older):

  • More than 44.6 million Hispanics use radio each month;
  • 99% of all Hispanics use radio each month

Black Americans (those 12 and older):

  • Over 35.1 million Black listeners use radio each month;
  • 98% of Black Americans use radio each month

Radio Listenership Figures and Trends

According to the Pew Research Center,“…terrestrial radio reaches almost the entire U.S. population and remains steady in its revenue.” In 2018, according to Nielsen Media Research, 89% of Americans 12 or older listened to terrestrial radio in a given week. News/talk/information stations are one of the most popular broadcast radio formats, with a 12% share of listeners among the age 12-and-up demographic in 2019.In 2019, 41% of Americans ages 12 and older listen to online radio listening to AM/FM stations online or streaming other online audio.

Radio Information and Organizations

Compiled from: 2019 Nielsen Audio Today; Pew Audio and Podcasting Fact Sheet

WHAT PEOPLE ARE SAYING

“We are always looking for good local news stories, and News Generation has come through for us many times. I always listen to the pitches because the people there know what I am looking for.”

MATT COOK, NEWS DIRECTOR, GEORGIA NEWS NETWORK

“The professionals at News Generation are trusted partners of Communities In Schools. Their speed, efficiency, attention to detail and courteous approach make our spokespeople feel at ease. Most importantly, they generate real results and consistently demonstrate a great return on investment.”

STEVE MAJORS, COMMUNITIES IN SCHOOLS

“I’ve been working with Jeff and Susan for about a year now and they are always quick to respond and available for any clarifying questions I need…Overall, great company and people to work with.”

CARMEN VASILATOS, WE COMMUNICATIONS

“The News Generation team has been an excellent partner in coordinating and managing our radio media tour. They have been instrumental in prepping our speakers as wells as providing interview opportunities that amplify our messaging.”

NORIDA TORRIENTE, CHILDREN’S HOSPITAL ASSOCIATION

“Your staff is always top notch and great about following up. They are cordial and professional and listen to our needs, which is appreciated.”

BRANDON DICKSON, NORTH CAROLINA NEWS NETWORK

“I love the story angles you provide…you guys are always very current and set interviews up very quickly!”

MEGAN BISHOP, WOAI, San Antonio

“Working with News Generation is always easy. They are prompt to respond and are willing to set up a phone call or in-person meeting to discuss past or future projects. I would definitely recommend their services.”

KATELYNN WIGGINS, AMERICAN PSYCHOLOGICAL ASSOCIATION

“Really impressive & proven model consistently yielding super solid results. Takes risk out of radio.”

REGINA LEWIS, LLC

“News Generation helps us achieve our campaign goals and objectives with products and services that generate great results. Time and time again, our clients are pleased with the outcomes and the return on investment.”

HEIDI OTWAY, SALTERMITCHELLPR

“News Generation has great connections with radio outlets and their producers, owing to its professionalism and hard work, and that makes our radio news tours very successful.”

AMERICAN FEDERATION OF TEACHERS

“The Children’s Hospital Association has worked with News Generation for years to book its radio tours. The team’s strength in its contacts at radio stations across the country is a great asset in booking interviews for our spokespeople. They do a great job of preparing our spokespeople on the nuances of all types of broadcast interviews including live and taped. Their journalism background comes through in their translation of our messages. We highly recommend their services.”

NORIDA TORRIENTE, ASSOCIATE DIRECTOR, PUBLIC RELATIONS, THE CHILDREN’S HOSPITAL ASSOCIATION

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